In the world of digital marketing, it’s easy to become overwhelmed. There are lots of emerging channels and trendy new tactics. To deliver ‘effective’ activity, it’s essential to understand your objective and to remain focused on a plan.
The Masterclass starts with an introduction section, then breaks down into 3 main stages –
Stage 1 – Get Found Generating more inbound traffic is crucial for any digital marketing strategy. In this section, I’ll demonstrate how to set up and manage your website to implement successful search engine optimisation (SEO) activity. I’ll cover tools, including Google Analytics and Yoast, and help you to ‘get found’ on other digital and social channels.
Stage 2 – Create Content Content is an area that most people struggle with – but this doesn’t have to be the case. In this section, I’ll cover the types of content, content categories and content flow. I’ll demonstrate how to create an effective content plan. I’ll also share tips and techniques to make content generation more efficient yet successful.
Stage 3 – Engage and Nurture Engaging and nurturing are often overlooked in digital marketing strategy but are integral to creating successful activity. This section will cover best practices around implementing activity, including several social media channels and email marketing.
Each stage contains various units.
This Masterclass is aimed at business managers, owners, and people responsible for digital marketing within their business or organisation.
This Digital Marketing Workshop is funded by the UK Government through the UK Shared Prosperity Fund with the North-East Combined Authority as the Lead Authority.
To learn more and / or to register for a workshop place contact Stuart:
Email: Stuart.meikle@cvabv.org.uk
Tel: 01670 353623
