- The full BT press release and video are here: BT joins forces with Clare Balding to launch the “Don’t Put Off the Switch” campaign ahead of the nationwide digital landline switchover
- The campaign coincides with new research showing that many of us are natural procrastinators. Nearly two thirds of UK adults (63%) admit they regularly delay essential tasks, and almost one in three (29%) say they have ignored or postponed messages from essential service providers, often assuming things will carry on as normal. That mindset could lead to disruption for customers who don’t respond when their provider gets in touch this year.
A once‑in‑a‑generation upgrade
- The move from analogue to digital landlines is a major national upgrade, replacing decades‑old infrastructure with safer, more reliable technology. Over three million customers have already made the switch and are benefiting from digital landlines, including extra protection from unwanted calls. In the past year alone, our digital landline scam protection has blocked more than 91 million scam and spam attempts.
- Insight shows that customers who’ve already switched feel more reassured about making and receiving calls, a key message at the heart of the new campaign.
- For more information visit BT’s Connected Together website www.bt.com/connected-together
, with further guidance on extra help in place for those with additional needs.
We need your support to amplify our campaign
- We’d welcome your support in amplifying this messaging through your own communication channels and networks. Consistent messaging remains critical in helping landline dependant users across the UK feel informed, prepared and support throughout this once in a generation upgrade.
- To support stakeholder engagement and amplification of the campaign , we have attached a toolkit containing messaging, social media content and digital assets that can be used across your different communications and engagement channels. #BT #DontPutOffTheSwitch #DigitalVoice
- For more information, please direct your communities to BT’s Connected Together website www.bt.com/connected-together
, with further guidance and extra help in place for those with additional needs.
